

Branding for Musicians: What it is & Why it Matters
The word branding can make a lot of classically trained musicians cringe. It sounds commercial, inauthentic, or even corporate. Branding isn’t about changing who you are as an artist. It’s about translating who you already are into something the world can recognize and connect with. And it isn’t just reserved for big-name performers. It also matters for independent musicians, teachers, and ensembles, too.
Shelley Mathews
Nov 114 min read
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